Listening to the ever-growing customer demand around digital payments, Parkopedia has announced that it is extending its existing parking payment platform to include additional vehicle-centric services such as Electric Vehicle (EV) charging, fuelling and tolling payments.
Parkopedia first launched in-car payments in 2014 with the successful parking payments platform delivered in partnership with Volvo. Now, the global leader in digital parking services, Parkopedia aims to simplify how drivers make payments for their wider vehicle-based purchases, by consolidating multiple global merchants into one account. In-car payments for vehicle services can mean having to deal with hundreds of merchants. Parkopedia’s new platform aggregates these merchants and eliminates the existing barriers to entry, such as the need to swipe a card to unlock a charging station, or to pay for fuel, delivering a heightened level of connected service to drivers and simplifying management for automakers.
Automakers who currently offer drivers the ability to pay for services using the vehicle head unit have seen accelerated growth in this area, as contactless payment method demands have increased significantly since the pandemic hit. Recent research1 states that integrated voice assistants will be vital in driving in-car commerce sales of over $11Bn by 2025, up from just $12M in 2020. Voice assistant services such as Cerence and SoundHound are already integrated with Parkopedia for parking, and will continue to enable seamless purchases from behind the wheel, now covering the wider vehicle-centric domains in the new platform.
Vehicle head unit integration allows for interaction between vehicle sensors and transactable locations. This can drive user engagement by the vehicle suggesting to the driver to digitally pay for parking or to charge at a specific location; where they can pre-book based on ETA or available range. This unveils entirely new service markets for automakers to create unique in-car user experiences and differentiate them from disconnected smartphone apps.
Existing external solutions such as ‘screen mirroring’ through smartphones, currently offer a limited market to services, require multiple apps to cover driver needs, and have raised critical safety concerns by distracting drivers while at the wheel. Deep integration of in-car commerce solves these issues and offers unparalleled driver convenience services. Parkopedia’s existing solution provides a neutral in-car integration platform for transaction providers, with the latest iteration building on the company’s market-leading coverage in parking, to introduce features such as ‘pay at the pump’ for fuel, automated tolling payments, and EV charging capabilities to accurately locate, activate and pay for charging. The more seamless and automated in-car transactions are, the higher the benefits for the user, car manufacturers and merchants in delivering more convenient experiences.
A frictionless solution requires centralized user management, with Single Sign-On (SSO) capabilities across all merchants, covering all connected car services and the associated payments. SSO allows for consistency across all commerce domains, bringing together a plethora of payment service providers without additional enforced customer authentication at the point of sale.
Parkopedia’s multi-domain payment platform enables SSO capabilities with full Payment Card Industry (PCI) data security compliance. This allows automakers to securely handle payment details and saves time for drivers around the world by removing the need to maintain multiple accounts and apps to deliver a premium and efficient experience.
Parkopedia’s existing technology allows drivers to find and pay for parking using the vehicle’s head unit. By aggregating multiple merchants, only one sign-in process is required, meaning that irrespective of which provider or facility is used, drivers save time and no longer need to manage multiple accounts, while gaining useful features such as connected electronic monthly billing.
By 2025, 77%1 of all in-vehicle payment spend will be associated with EV charging and fuelling. Parkopedia’s cooperation with multiple global EV charging providers eliminates the need for drivers to manage multiple accounts. Electric motoring typically has a high amount of fragmentation and complexity when it comes to charging at public charging stations, however Parkopedia’s payment platform gives drivers an end-to-end frictionless experience to activate and pay for charging from the comfort of their vehicle, without any additional authentication or accounts required.
Parkopedia’s integrated vehicle-centric solution manages the full aggregation and payment flow between providers, working with vehicle sensors to enable a seamless and complete digital fuelling experience for the driver. Once a driver is notified that fuel is low, they will be presented with live fuel pricing for comparison, and then be guided to their preferred station. Once on-site, the platform activates the pump, initiates the transaction and safely manages the payment from the vehicle. Discounts and loyalty offers can be applied automatically, as well as the mailing of electronic receipts.
Automated Toll Collection
The transition towards smart cities, with tolling systems for entry and exit, will require digital systems that are capable of charging an account holder the appropriate amount by the transmission of information from the vehicle to the toll lane. Parkopedia will provide an automated, all-digital customer payment experience for tolling stations and chargeable zones. Similar to the existing Access & Pay parking service provided by Parkopedia, drivers can enter or exit with ease by using vehicle identifying technology and can be billed on a monthly basis. The new integrated platform safely and securely enables drivers to interact directly with their head unit, keeping their focus on the road, whilst reviewing and paying for tolling fees across multiple providers.
Hans Puvogel, COO at Parkopedia, commented: “We are already the market leader for in-vehicle parking payments, so expanding across other key areas of the integrated payments market simply makes sense for our customers. Our effective Single Sign-On solution will drastically reduce both the complexities and associated costs for OEMs in this space. We already have the trust from some of the world’s largest automakers with our existing parking products, so we are confident they too will welcome this announcement. Our aim is to deliver a better experience for all involved as we move towards a more connected and automated future.”
Eugene Tsyrklevich, Founder and CEO of Parkopedia, added: “This past year has proved that the future is with digital payments and integrating as many vehicle-centric payments all under one roof with our new payment platform is the logical next step for us and the industry. How drivers pay is changing and we are witnessing the growth of electric vehicle sales and charging as well as contact-free fuelling and the emerging smart city toll payments. The platform was created to simplify and automate this complex area for both businesses and consumers alike.”
For more details on Parkopedia’s payment platform for EV charging, please visit:
1Juniper Research – In-vehicle payments market report 2020