Merchants Fleet, the rapidly growing fleet management firm in the United States, is set to enhance its collaboration with McLaren Racing in 2024. Merchants Fleet will take on the role of an Official Partner for the NEOM McLaren Formula E Team during Season 10 of the ABB FIA Formula E World Championship.
“This exciting partnership underscores our joint commitment to sustainability through electrification, and our deep dedication to diversity, equity and inclusion (DE&I),” said Merchants Chairman, CEO & President, Brendan P. Keegan. “We are excited to showcase how a partnership based on the genuine alignment of values, has the potential to drive awareness for these important issues on a global scale.”
Merchants will also maintain their role as an Official Partner of the NEOM McLaren Extreme E Team for the Extreme E series, which was initially unveiled at COP26 in Scotland in November 2021. The Extreme E series is an all-electric, off-road international racing event that provides the world’s first gender-equal motorsport platform, focused on highlighting the impact of climate change in some of the most remote environments around the globe.
Under the expanded agreement, Merchants Fleet branding will continue to be present on the NEOM McLaren Extreme E race car, and on the race suits of the drivers. Keegan and McLaren Racing CEO Zak Brown have also recently joined forces on a regular podcast series, Fast & Fearless: Accelerating Leadership, discussing the tools of leadership, growth, and business.
“We are delighted to expand our partnership with Merchants Fleet. Adding this valued partner of our NEOM McLaren Extreme E Team to our NEOM McLaren Formula E Team is a significant step for our collaboration as we enter our second season in the ABB FIA Formula E World Championship. We look forward to working together to continue to drive positive change across our industries,” said Ian James, Managing Director, NEOM McLaren Electric Racing and Team Principal, NEOM McLaren Formula E Team. “Both our brands are committed to furthering our sustainability and DE&I journeys, and we look forward to working together to continue to drive positive change across our industries.”
SOURCE: Merchants Fleet