The GMC will introduce its first all-electric truck the GMC Hummer EV during this weekend’s Super Bowl game, in an ad titled “Quiet Revolution.” The EV truck will showcase the GMC brand’s design and engineering potential, and will feature1
- 1,000 horsepower
- 11,500 lb-ft of torque
- 0 to 60 mph in 3 seconds
“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant2.
The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.
As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.
More information is available at www.gmc.com/hummerev.
1Based on General Motors estimates.
2The GMC HUMMER EV will be built in Michigan at GM’s Detroit Hamtramck Assembly with globally sourced parts.